2025 | instax 100M units

https://www.fujifilm.com/jp/en/news/hq/12295

TOKYO, April 8, 2025 - FUJIFILM Corporation announces that the cumulative global sales of its instax^™ line of instant cameras and smartphone printers, which allow users to enjoy on-the-spot photo printing, have exceeded 100 million units.

The instax^™ series has continuously evolved since its launch in 1998 by incorporating trends and the latest instant photography technologies. It has grown into a global brand available in over 100 countries. Based on three different film formats—mini, SQUARE, and WIDE—instax^™ offers a diverse lineup of products, including analog instant cameras, hybrid instant cameras that combine digital technology, smartphone printers, and palm-sized cameras.

From entry-level models for casual photography to high-end models for more discerning photographers, instax^™ caters to a wide range of ages, genders, hobbies, and preferences. As expressed by the global tagline, “don’t just take, give.^™” instax^™ serves as a vital communication tool and lifestyle accessory embraced by many countries and regions around the world. The unique texture, and nostalgic analog feel of instax^™ prints have helped earn the brand a wide global fanbase.