2020-03-26 | Polaroid New Era
2020-03-26 | Polaroid New Era
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https://petapixel.com/2020/03/26/polaroid-originals-reclaims-polaroid-name-unveils-polaroid-now-camera/
12 years after hitting the scene, and 3 years after rebranding to Polaroid Originals, The Impossible Project has completed its metamorphosis. As of today, Polaroid Originals is reclaiming the original “Polaroid” name, and celebrating this milestone with a new camera: the Polaroid Now.
